New International Business English Overview

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Reading Paper Part 1

Marketing Magazines
(Text source: www.magazineshop.co.uk June 2000 - with permission)

Look at the sentences and the magazine descriptions below.
Which magazine does each sentence 1 - 7 refer to?
Write A, B, C or D in the boxes provided.
You will need to use some letters more than once.

Example

	Magazine
It has information on all countries.	D
	Magazine
1. It is published twice a month.		Hint
2. It helps you save money.		Hint
3. It is the most popular magazine with experts in its field.		Hint
4. It summarises news.		Hint
5. It investigates the state of the industry.		Hint
6. It gives prizes for excellence.		Hint
7. It expresses very modern ideas.		Hint

A
PR Week is the voice of the UK public relations industry, with a paid subscription and registered circulation of 17,000 a week in consultancies and leading in-house PR departments. As well as providing the latest news and information on all aspects of the business, PR Week also produces benchmark research into the size and shape of the UK public relations industry. Each October it organises the PR Week Awards, the industry event that rewards the best in public relations performance.

B
Marketing magazine is read by more of the UK's top client marketers than any other marketing magazine title. It is a contemporary read - energetic, passionate and lively. Marketing magazine concentrates its attention on branded goods and services that customers value and which are now seen as the most precious assets a business can have.

C
FORTUNE is the barometer of the global business elite. Published bi-weekly, each lively issue brings you, a wrap-up of the current international business news, 'insider' access to the unreachable titans of business, the secrets of the most successful businesses, provocative and analytical articles, the latest technological innovations and the best international investment opportunities.

D
It is essential to read Business Traveller every month if you travel anywhere in the world on business. Each issue is dedicated to helping you get the best deals when booking flights or hotels. To make sure you're well-informed when you arrive at your destination we publish comprehensive city guides to help you cope with restaurants, taxis, currency, local customs and much more to make your stay simpler.

Glossary

award - money or a prize given following an official decision
benchmark - a mark made on something such as a post used as a point for measuring things by
deal - a deal is an agreement or an arrangement, esp. in business
wrap-up - summary
contemporary - existing or happening now; modern