Business English Vocabulary Online

EXPLAINING AND PRESENTING

Unit 38: Features and benefits!

target (n)

feature (n)
1. a typical quality, or important part of something

benefit (n)
1. something that helps you or gives you an advantage

USP = Unique Selling Proposition or Unique Selling Point

raw (adj)

wholesaler (n)
1. a company that sells products in large amounts to shops which then sell them to customers

retailer (n)
1. someone who sells products to the public

go for (phrasal verb)

quibble (v)

policy (n)

free of charge (idiom)

advertising campaign (n)

socket (n)
1. the place on a wall where you connect electrical equipment to the electricity supply
2. a hollow place where one thing fits inside another thing

impress (v)
1. to make someone admire or respect you

character (n)
1. a letter, sign, or number that you use when you are writing or printing

currency (n)

conversion (n)

arouse (v)

encourage (v)